Building a social-media based business can be a little scary. There so many factors that you can focus on in your business, but there is one that stands out among the rest. The single most important factor in your business is YOU.
When it comes down to it, your biggest advantage over any competition you might have is that your business is you. Anyone can have a nice website, anyone can plan content, and anyone can learn new marketing techniques. The thing that no one has is you and that is what is going to make you stand out.
The more you can let your personality shine in your business, the better off you are going to be. It can seem scary to be vulnerable and really open up to your audience online. You might be afraid of them not liking you, or losing followers, or not having your business be taken seriously. Don’t worry about any of those things!
Being your genuine self online is the most effective way to find your ideal clients. People that really resonate with you (the people that you love doing business with) will find you and stick around and those that don’t won’t. Before you know it, you’ll feel like you are speaking to a loyal audience that you might even consider friends!
So, how can you better align yourself with your brand?
People need to see YOU. Your product is awesome but your product is nothing without you. Post a picture of yourself at least every 9 posts so no one ever has to scroll far to see you.
People want to hear from YOU. Don’t just talk about your product and why they need that. People also want to get to know you and know who they are doing business with. Pick 3-5 favorite things in your life and share about them often. For example, we like to post about traveling, coffee, and cocktails.
What is going on with YOU. Utilize your stories to share about your life. Going beyond sharing about yourself in your captions, stories allow you to have real-time interaction and share things that might not fit your planned content. You’ll be surprised at how much engagement you’ll get just from posting 5+ times a day on your story. It’ll feel like documenting your day at first, but it will start to feel much more natural and conversational as you get comfortable in front of the camera.
It is classic advice and it really holds true for your social media business, just be yourself!